When Driving Becomes the Background Task
Removing manual distraction is not the same as removing distraction when driving.
The Toxic Mirror: What the ROADPOL Marathon Exposes About Driver Impairment
This weekend, the DGT and Guardia Civil launch a continuous 24-hour testing marathon targeting impaired driving. We look at the unique, dangerous cognitive biases of both alcohol and drug use, and...
Why it´s important to STOP at a STOP sign, even if you think nothing is coming!
Many drivers believe that stopping is simply about obeying the law or avoiding a fine. While those are certainly consequences, the real reason goes much deeper. The STOP sign exists because of the...
The Alter Ego Behind the Wheel: What a New Spanish Study Teaches Us About Driving Psychology
A major new study reveals that 75% of drivers completely transform into an aggressive alter ego behind the wheel. We take a deep dive into the safety psychology of deindividuation and cognitive bias...
The Psychology Behind a Helmet Awareness Campaign
Road safety is in focus right now—and that includes how we protect ourselves.
Why Warning Triangles Are Obsolete: ROADPOL Data Backs Spain’s Connected V-16 Beacon
Data from European policing network ROADPOL exposes the extreme dangers of using traditional warning triangles on high-speed roads. We look at the safety psychology behind target fixation and why...
The Psychology of Spatial Urgency: Why Safety Controls Must Be Tactile
Euro NCAP has introduced a sweeping update to its safety testing protocols, explicitly targeting the automotive industry’s shift toward burying critical secondary vehicle controls inside digital...
Why Yellow Matters: Visibility, Psychology, and the Colours of Road Safety
Yellow is the most visible colour on the road. This article explores the psychology of yellow, why it is used in road safety, and why normalising it can help protect vulnerable road users.